Writing a job description that gets great questions from Cara
Why this matters
Cara generates interview questions based on the information you provide.
If the input is too limited or vague, the output will be generic.
If the input is clear and detailed, the questions will be role-specific and high quality.
Quick rule
The more specific your job description, the better Cara’s questions will be.
What to include
To get the best results, include:
Role context
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Job title
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Team or function
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Seniority level
Key responsibilities
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What the person will actually do day-to-day
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Core projects or focus areas
Skills and experience
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Must-have skills
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Nice-to-have skills
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Tools or systems used
Success criteria
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What success looks like in the role
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Key outcomes or goals
What to avoid
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One-line inputs (e.g. just “Sales Manager”)
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Very high-level descriptions with no detail
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Copy-pasting generic job ads without context
These lead to generic, less useful questions
Before vs after example
Before (generic input)
“Marketing Manager”
Result:
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Broad, generic questions
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Not tailored to your role
After (strong input)
“Marketing Manager responsible for demand generation in a B2B SaaS company. Focus on paid acquisition, campaign optimisation, and working closely with sales. Success is measured by pipeline growth and conversion rates.”
Result:
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Specific, role-relevant questions
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Better assessment of real skills
If your questions aren’t quite right
You can:
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Add more detail to your job description
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Regenerate the plan
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Edit or refine questions manually
Tip
Think of your job description as briefing a human interviewer.
If they wouldn’t understand the role from your description, Cara won’t either.
Why this works
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Simple cause → effect
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Clear examples (this is key)
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Actionable, not theoretical
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Prevents a very common failure point